- a lot of code gets thrown out -> if you see yourself writing a lot of code or spending a lot of time on a feature, stop.
- most of the panelists make all their money on virtual money and almost no money on banner ads
- take advantage of best-practices
-- gift giving
-- reverse bell-curve pricing to qty sold
-- limited edition goods
-- aftermarket for virtual goods
- create and control scarcity
-- check out user-generated scarcity
- create games across profiles
- don’t raise prices. set expectations and leave yourself an open door by saying items are offered at this price only for a limited time
- offerpal?
- currency inflation
-- ingame currency vs outside market
-- use metrics to track sinks and sources