- 2 guys - appengine - 37 million installs in one year
- 600 million opensocial users
- 800K installs in 3 weeks on hives
-- $3.60 ecpm vs. $0.1 on orkut
- take advantage of user-transaltion
- take advantage of all the opensocial containers
-- insulation from containers failing
-- unknown niches
- virality
-- invites are ignored
-- personal messages are super effective
-- user-created/-customized invites are also effective
- buddypoke is 1000 lines of code
- hosting
-- joyent, aws, sun scale too, but developers still need to do a lot of work
- global audience
-- test on a 10-year-old laptop
-- use internet cafe
-- 99% windows
-- linux 0.50%
-- use virtual box for ubuntu
- opensocial to facebook
-- use an iframe fb app
-- abstract out js com layer
-- add hooks
-- if u use fbml, you’ll have to rewrite your ui
- app diversity
-- no more gifting apps
-- try to partner
-- most sites want quality
- user generated content
-- best way to grow apps
-- bpoke has 2500 videos
- virality
-- push images to activity stream
-- invite policies vary container to container
-- tailor content for specific sites
--- traffic doubles the day after launch
- take advantage of all the features
--- proxy flash files to container
--- move as much of the hit off our servers to container’s server
--- bpoke does a billion page views per week
--- benefit from container server’s locality
--- only hit server if viewer is ower
- monetization
-- just use banner ads
--- target different countries
-- virtual currency
--- peanut labs?